Not Again™ label — center panel showing product name, golden retriever, and formula that interrupts the scent-driven rolling instinct
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Ingredients & Directions

Dogs Got It LLC

Not Again™

Not Again™ Spray for Dogs

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$29.99

best value — 2 bottles, save $10

~125 walks per bottle · 3–4 hrs per application · Free shipping

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How To Use — It's a Before Spray

1

Spray 4–8 times on neck & chest before heading outside

2

Wait 5 minutes — formula activates on the coat

3

Walk. Your dog ignores the dead stuff. You stay sane.

30-Day No-Scrub Guarantee

If your dog still rolls after using as directed, we'll refund every penny. No questions asked.

Free shipping — no minimum
30-day money-back guarantee
Fragrance Free
100% All Natural
Patent Pending

Not Again™ uses patent-pending formula that interrupts the scent-driven rolling instinct to suppress your dog's biological drive to roll in foul-smelling substances. It does not eliminate or mask your dog's natural scent — your dog will still smell like your dog. Preserved with Leucidal® Liquid Complete. No parabens. No synthetic antimicrobials.

Learn More About rolling-instinct-interruption → See How It Works

It's Simple

Spray Before. Not After.

Unlike shampoos and deodorizers that react to the mess, Not Again™ works before your dog ever hits the ground. Three steps. Five minutes. Done.

Spraying dog before walk
01
Before You Leave

Spray Before the Walk

Apply 4–6 sprays to your dog's neck, shoulders, and chest. Hold 6–8 inches from the coat.

Do this BEFORE you go outside — not after.

Dog waiting patiently
02
5 Minutes

Wait 5 Minutes

Let the formula activate on the coat. No rubbing needed. Your dog can sit, shake, or wag — it still works.

The botanical complex that interrupts the scent-driven rolling instinct sets on contact.

Happy dog on trail walk
03
Enjoy the Walk

Walk Worry-Free

Your dog smells everything — but the foul stuff no longer triggers the urge to roll. Walk past it. Stay sane.

Reapply every 3–4 hours on long outings.

The Difference

Without Not Again™ vs. With Not Again™

Dog about to roll in something foul — without Not Again spray
WITHOUT NOT AGAIN™

The Dreaded Roll

Emergency bath. Ruined hike. 2 hours of your afternoon. Windows down all the way home.

Happy clean dog after walk — protected by Not Again spray
WITH NOT AGAIN™

Clean Dog. Happy Walk.

Walks right past it. You get home clean. Your car smells fine. Everyone wins.

Set the Right Expectations

What Not Again™ Does — and Doesn't Do

✓

Satisfies your dog's rolling instinct before the walk. Your dog gets the botanical scents they crave. You won't smell a thing. Your dog can still smell everything on the walk. The foul stuff just no longer triggers the instinct to roll.

✓

No scent to you. All science for them. The botanical scents are tuned to your dog's nose — not yours. Most owners notice little to no scent within minutes of application, while the formula keeps doing its job for your dog.

✓

Temporary, not permanent. The effect lasts 3–4 hours per application. Reapply before walks, hikes, or any outing where rolling is a risk.

✗

Does not eliminate your dog's natural scent. Not Again™ is not a deodorizer or perfume. Your dog will still smell like your dog — it only targets the instinct to roll, not your dog's own odor.

✗

Does not mask or cover smells. If your dog has already rolled, Not Again™ will not remove the odor. It works as a preventive — apply before the walk, not after.

Before You Buy

Questions We Hear Every Day

Honest answers — no marketing fluff.

Q

Will it actually work on my dog?

Not Again™ uses a complex botanical blend applied before the walk. Your dog gets the botanical scents they crave. You won't smell a thing. Dead animals, poop, and anything foul just no longer fire the trigger that causes rolling. It's a biological response, not a training trick, so it works regardless of breed, age, or stubbornness. Some dogs respond on the first use; others may need 2–3 applications before the effect is consistent. That's why we back every bottle with a 30-day money-back guarantee — if it doesn't work for your dog, you pay nothing.

30-day money-back guarantee if it doesn't work for your dog.

Q

How long does one application last?

Each application lasts approximately 3–4 hours under normal conditions. For a standard 30–60 minute walk, one application before you leave is all you need. For longer hikes or all-day outings, reapply every 3–4 hours. One 2oz bottle contains ~500 sprays — up to 125 applications at 4 sprays each. That's months of daily walks for most dog owners.

3–4 hours per application. ~500 sprays per bottle — up to 125 applications at 4 sprays each.

Q

Is it safe for my dog?

Yes. Not Again™ is made with 100% natural botanical ingredients and preserved with Leucidal® Liquid Complete — a probiotic-based preservative with no parabens or synthetic antimicrobials. It contains no harsh chemicals, no artificial fragrances, and no ingredients that are toxic to dogs. It's safe for daily use on adult dogs. As with any new product, we recommend doing a small patch test on your dog's coat before the first full application.

100% natural · No parabens · No synthetic chemicals · Safe for daily use.

Q

Will I be able to smell it on my dog?

Most owners notice little to no scent within a few minutes of application. The botanical formula is calibrated for your dog's nose — which is 10,000–100,000 times more sensitive than yours. Your dog smells it; you won't. Your dog won't smell like a perfume counter. They'll just smell like your dog.

No scent to you. All science for them.

Q

Does it work if my dog has already rolled in something?

No — Not Again™ is a preventive spray, not a deodorizer. It must be applied before the walk to work. If your dog has already rolled, you'll need a bath. But the next time you head out? Spray first, walk second, and you won't need that bath.

Apply before the walk — not after.

Q

What if it doesn't work?

We offer a 30-day No-Scrub Guarantee. If you use Not Again™ as directed and your dog still rolls, contact us within 30 days of purchase for a full refund — no questions asked, no return required. We'd rather refund you than have you stuck with a product that didn't deliver.

Full refund within 30 days. No questions asked.

Q

How is this different from regular dog cologne or deodorizer spray?

Regular dog sprays are reactive — they mask or cover odors after your dog already smells. Not Again™ is preventive — it satisfies your dog's rolling instinct before you leave the house. Your dog smells the botanical blend and the instinct is already satisfied before she ever reaches the dead animal or pile of poop. There is no other product on the market that works this way.

The only preventive spray that targets the rolling instinct itself.

Still on the fence?

Try it risk-free. If your dog still rolls after using Not Again™ as directed, we'll refund every penny within 30 days.

Try It Risk-Free — $19.99

Free shipping · 30-day money-back guarantee · No subscription

Full Transparency

Natural Dog Spray Ingredient List — Full Transparency

Purified Water

Carrier base

Proprietary rolling-instinct-interruption Complex™

Active mechanism — patent pending

Leucidal® Liquid Complete

Probiotic-derived preservation (radish ferment)

Botanical Fragrance Blend

Scent profile architecture

Vegetable Glycerin

Coat conditioning humectant

0199874302621

GS1 US · GTIN 199874302621

Patent-pending formula that interrupts the scent-driven rolling instinct — made in Oregon, USA.