The Science of formula that interrupts the scent-driven rolling instinct:
Stop the Roll with Not Again™

Yes. Not Again™ is formulated with 100% natural botanical ingredients and is safe for all breeds and coat types. It contains no synthetic fragrances, parabens, or harsh chemicals. The formula is engineered for your dog's olfactory system — no scent to you, all science for them. Most owners notice little to no scent within minutes of application. If your dog has known skin sensitivities, apply a small amount to a patch of coat and wait 24 hours before full application.

Not Again™ uses food-grade and cosmetic-grade natural ingredients. While it is not formulated to be ingested, the ingredient profile — purified water, botanical scent complex, Leucidal® Liquid Complete, and coconut fruit extract — presents minimal risk from incidental licking. It is not intended for oral use.

We recommend waiting until puppies are at least 12 weeks old before use. For puppies with sensitive skin, consult your veterinarian before first use.

Yes. All ingredients are natural and non-toxic. The spray is safe to use around children. Avoid spraying directly toward faces — human or canine.

Apply 4–6 sprays to the neck and chest area before heading out. That's it. Do not apply after the walk — the botanical scents need time to become familiar to your dog before you encounter any triggers on the trail.

The rolling instinct interruption effect is designed to last the duration of a typical walk or outdoor activity — approximately 2–4 hours. For extended outings or hunting days, reapply after 3–4 hours.

No. Four to eight sprays to the neck and chest is sufficient. The olfactory interruption mechanism works systemically — you do not need to coat the entire dog.

Yes. Not Again™ is formulated for daily use. The natural preservation system (Leucidal® Liquid Complete) and clean-label ingredient profile make it suitable for regular application.

Yes. Because the formula works on the rolling instinct itself — not on any specific smell — it keeps your dog from acting on any foul trigger it encounters, whether that's carrion, deer droppings, cow manure, or rotting fish. Your dog can still smell all of it. It just stops rolling in it.

Make sure you are applying before the walk, not after. 4–6 sprays to the neck and chest, 5–10 minutes before heading out, gives the botanical scents time to become familiar to your dog before you encounter any triggers. If rolling persists, try a slightly higher application. Some dogs need 2–3 uses before the effect is fully consistent.

Dog colognes and perfumes are cosmetic — they add a pleasant smell on top of your dog's coat. They do nothing to the rolling instinct. A dog wearing lavender cologne will still roll in a dead squirrel. Not Again™ works differently: it gives your dog botanical scents it becomes accustomed to before the walk — the same way a person stops reacting to the smell of chocolate chip cookies after a few minutes in the kitchen. Your dog can still smell everything. It just stops acting on the foul stuff.

Yes. The formula that interrupts the scent-driven rolling instinct — including the specific aromatic compound architecture and delivery mechanism — is the subject of a pending patent application filed in the United States. We are not aware of any other product on the market that addresses the rolling behavior through olfactory interruption.